Are you struggling to generate new customers for your carpet cleaning business? It can prove difficult to grab the attention of your target audience especially when you’re competing against more established companies. This doesn’t mean you have zero chances to succeed as a startup. You just need to leverage the right marketing channels to drive more clients. And one of the best online platforms to use today is Instagram. Keep reading to learn why it’s high time to incorporate Instagram into your overall marketing plan and why Steven Garcia owner and operator of a successful El Cajon carpet cleaning company has used these methods to get great results..
At first, it might not make a lot of sense to promote your business on Instagram. This social media platform is known for beautiful photos that users share to their followers. A carpet cleaning company may not have a lot of interesting pictures to share. But do you really think you don’t have anything to offer? With a bit of creativity, you can surely find the perfect kind of content that your followers will love. And what’s great is that the competition may not be doing this as of yet, giving you a huge opportunity to market to the untapped audience on Instagram.
You must also realize that Instagram is second only to Facebook in terms of active number of users. Facebook marketing should be a no-brainer for most business owners, but still fail to understand the enormous power of Instagram. By simply sharing photos, you can drive tons of traffic to your website. And despite what you might think, there are plenty of content ideas which should be able to set your carpet cleaning company apart from other service providers in the industry.
For instance, you can share “before and after” photos. This effectively shows your followers the quality of service you can deliver. You may also want to be more personal and take photos of the crew together with the client. Seeing a real person working with your staff can do a more effective job at compelling prospective customers to try your service.
There’s also such a thing as influencer marketing. This involves teaming up with an authoritative figure on Instagram with a huge number of followers. Just imagine if that person shares your link to thousands upon thousands of his or her targeted followers. You can rest assured that you will receive a flood of targeted visitors to your site, many of whom are ready and willing to check out your carpet cleaning services.
As you can see, there are plenty of ways to market your carpet cleaning company on Instagram. It presents a unique opportunity to show potential clients what you have to offer. Instagram marketing might also prove to be just what you need to gain an edge over the competition, as not everyone in the industry leverages the platform to expand the reach of their business. Capitalize on this opportunity to earn more clients and establish your reputation as one of the best service providers in the industry today.